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With uncertainty in the air, many see economic storm clouds gathering. So will ‘batten down the hatches’ be the right response, or could cutting marketing budgets pose a genuinely existential threat to brands and businesses?
All the evidence shows that simple website designs perform best, so why do so many website projects succumb to complexity? And what you can do to keep simplicity at the heart of your own website design?
In a world packed full of marketing theory and elaborate models, could these six little questions – immortalised by an English poet more than a century ago – in fact be the most useful marketing strategy toolkit of them all?
Leader staff have planted 200 more trees at Leader Wood, part of the Heart of England Forest.
Finding your own unique space in a congested ‘me-too’ market can be hard. Far from being a ‘soft’ factor, company culture can be a great place to start exploring – or building – what stands your business apart from the crowd.
Technologies like marketing automation are powerful and here to stay. Used the right way they can free marketers to focus on creativity, insight and customer engagement.
B2B has always been considered a bit of a Cinderella when it comes to creating engaging content. And it’s not getting any easier.
Our very own six-acre / 3,000-tree Leader Wood has been featured in a Sunday Times feature about the wonderful project to recreate the famed Forest of Arden.
The future of PR in today’s converged digital landscape owes more to its instinct for engagement and relationship with marketing than the plight of media relations. Alister Foye, communications director at Leader, breaks out the tarot cards and dusts off his crystal ball to predict a future for PR.
Leader Marketing Partnership provides integrated Marketing & PR Services from its home in Stratford-upon Avon to businesses across Warwickshire, the Midlands and beyond.
GET IN TOUCH
The Leader Marketing Partnership
Unit 4 The Old Stables,
Newhouse Farm Business Centre,
Langley Road, Edstone,
Henley in Arden, Warwickshire.
B95 6DL
Tel: 01789 739240
