As a Chartered Marketer and a Fellow of the Chartered Institute of Marketing, Marc has worked in senior consultancy and client-side roles across most of the major marketing disciplines: marketing strategy and planning; brand development and management; content creation and curation; internal and external communication; lead generation and business growth; risk and reputation management; digital integration; customer experience; and more.

His experience spans sectors as diverse as technology, construction, manufacturing, logistics and professional & legal services. He is also widely experienced in the public and not-for-profit sectors, from local government and statutory bodies to charities, trade and membership organisations.

A lifelong tech and gadget geek, Marc has always been keen to leverage the power of new technology in his work. He is nevertheless mindful that results must always come first:

“Many of the new technologies and techniques which have arrived in marketing over the last 30 years have proved to be absolutely transformative in the truest sense of the word; on the other hand, plenty haven’t. The key now as always is to carefully and soberly evaluate new ideas before deploying them in live situations where budgets and results really do matter. Unfortunately, ‘Emperor’s New Clothes’ seems to be a particular problem in marketing, where ‘new’ is often overvalued and ‘does it work’ is all-too-often sidelined.”

As a Leader director Marc has helped develop dozens of new brand and value propositions, led many outsourced and integrated marketing teams, delivered PR and communications programmes for clients of all types and sizes, and created growth and competitive advantage for businesses across the UK, mainland Europe and North America.